Calculate is a marketing firm founded by 2 higher ed marketing/enrollment professionals, focused exclusively on enrollment success in education.
Connecticut, USA
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Virginia and Ohio are leading a push toward 90-credit bachelor's degrees. If three-year programs catch on, colleges will need a clear answer to a new question from families: why four years? #emchat #highered #highereducation #calculateedu virginiamercury.com/briefs/v…
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Students are still searching. They just aren't always clicking through. In a zero-click journey, your college's visibility depends on how clearly your info shows up in AI answers and search results. #emchat #highered #highereducation #calculateedu smartbrief.com/original/high…
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A single page visit isn't automatically a bounce. If a prospect finds your tuition info and leaves satisfied, that's your site doing its job. Episode 6 of The Calculate Minute explains why: calculateedu.com/blog/a-sing… #HigherEd
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Int'l students are 6% of U.S. college enrollment but ~12% of tuition revenue — 30%+ at some schools. Visa policy shifts are shrinking that pipeline, and campuses are cutting programs to cover the gap. Enrollment risk is revenue risk. #emchat #highered
washingtonpost.com/education…
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Michigan is pairing ads, training fairs, and free tuition to get more men into college. Lesson: a demographic gap needs targeted messaging and clear pathways, not just open doors. 19thnews.org/2026/06/michiga… #emchat #highered #highereducation #calculateedu
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Students now research colleges inside ChatGPT before they ever hit your website. New EvoLLLution piece on why enrollment marketing has to track behavior, not just applications, to close that visibility gap. #emchat #highered #highereducation #calculateedu evolllution.com/building-sma…
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International enrollment isn't a quick fix for domestic declines. The colleges gaining ground invest in dedicated specialists and real peer-to-peer connections, not a copy-pasted domestic playbook. #emchat #highered
evolllution.com/the-future-o…
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Your home page isn't your most important page. Visitors who land there rarely stick around, and search often skips it altogether, sending prospects straight to deeper pages instead. Episode 5 of The Calculate Minute: calculateedu.com/blog/your-h… #HigherEd
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Liberal arts colleges don't have to choose between intellectual depth and career prep. Beloit's president argues the two must be integrated, explicitly. A useful reframe for enrollment marketing. #emchat #highered #highereducation #calculateedu
evolllution.com/building-rel…
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Persistence hit 77.1% this year, a decade high. Black and Hispanic students posted their strongest retention in 10 years too. Enrollment marketing's job doesn't stop at deposit day. highereddive.com/news/persis… #emchat #highered #highereducation #calculateedu
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Michigan is using pizza-box flyers, job fairs, and free tuition to close a growing gender gap in college enrollment. A recent fair using these tactics drew just 5 male attendees.
hechingerreport.org/advertis…
#emchat #highered #highereducation #calculateedu
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Syracuse just missed its fall 2026 enrollment target and faces its first budget deficit in years. Even big, well-resourced schools aren't shielded from the demographic cliff. #emchat #highered #highereducation #calculateedu
forbes.com/sites/annaesakism…
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Every extra field on your enrollment form is a reason to abandon it. GPA, major, birthdate can wait — start with name, email, phone. New Calculate Minute explains why: calculateedu.com/blog/every-… #HigherEd
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Dighton-Rehoboth HS earned MA's early college designation, pairing with Bridgewater State for free college courses before graduation — a pipeline strategy worth watching. #emchat #highered #highereducation #calculateedu
tauntongazette.com/story/new…
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As the applicant pool shrinks, personalization beats volume. Message students by stage — stalled apps, campus visits, intended majors — not generic blasts. fastcompany.com/91559012/the… #emchat #highered #highereducation #calculateedu
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Immigration fear is pushing mixed-status families away from public college events, straining a key workforce enrollment pipeline. Trusted, low-visibility outreach may reach these prospects better than public promotion right now. #highered #emchat
theeduledger.com/latest-news…
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Benchmarking against industry averages or a competitor school? That's apples to oranges. Market, reputation, and timing all skew the numbers. The only fair benchmark is your own past campaigns. New Calculate Minute: calculateedu.com/blog/compar… #HigherEd
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Kentucky State projects a 20% enrollment drop as a new state law forces disenrollment of students who owe $1,000+ for 60+ days. A reminder: financial holds policy is enrollment policy. #emchat #highered #highereducation #calculateedu insidehighered.com/news/quic…
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81% of the 41.7M adults who want to enroll in college say cost is the barrier, not lack of interest. Enrollment marketing should lead with transparent net price and flexible formats, not another "not too late" pitch. #emchat #highered #highereducation
insidehighered.com/news/quic…
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The traditional college-age pipeline is shrinking 15% by 2029. Colleges that are growing aren't chasing fewer 18-year-olds harder — they're building pathways for adult learners. #emchat #highered #highereducation #calculateedu theeduledger.com/demographic…
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