Yesterday I had Muse go into Meta and create conversion lift studies by month till end of the 2027. Typically this is one of my least fav things to do, now Muse does it and most importantly I've created a system to remind it moving forward to create these.

Sep 25, 2026 · 12:51 PM UTC

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Replying to @herrmanndigital
Is there any thing muse-exclusive it is using? Or just via the browser?
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Replying to @herrmanndigital
These are Account lift tests right? Sick work
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yep
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Replying to @herrmanndigital
Did you have it use browser or did you connect it with a connector ?
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Browser
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Replying to @herrmanndigital
Meta isn’t ready for David Herrmann to embrace ai
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Ha I already do, just don’t tweet endlessly about it lol
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Replying to @herrmanndigital
What metrics are you primarily looking at in these studies?
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IROAS by month
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Replying to @herrmanndigital
Oh man I’m excited to see your AI arc :)
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Haha it’s boring
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Replying to @herrmanndigital
Ai pilled
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Always
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Replying to @herrmanndigital
Curious whether you had it size each month's holdout from historical spend, or just roll the same cell structure forward — that's the part that usually breaks when budgets shift.
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Replying to @herrmanndigital
muse doing the studies is the easy part. ours still blanked the study page while ads manager stayed green. the reminder is useless if the results page dies.
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Replying to @herrmanndigital
Does Muse use a fixed holdout each month, or check the sample size needed at the current spend? Automating setup is useful; a calendar full of underpowered lift studies would be a less exciting outcome.
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Replying to @herrmanndigital
Is the Muse connection to Meta ad account available across all countries?
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Replying to @herrmanndigital
Very cool. I'd love to see more on how you set this up and what it entails. I haven't played too much with Muse yet.
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Replying to @herrmanndigital
How do you connect muse to meta
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Replying to @herrmanndigital
I don’t know what some of these words are but I’m stoked for you. Been using muse but feels like I’m using it on lite mode compared to others lol
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Replying to @herrmanndigital
what's your muse's name
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Replying to @herrmanndigital
Hey, did they remove the automatic ongoing monthly lift test feature? I remember using that like 2 years ago.
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Replying to @herrmanndigital
Do you trust Muse’s advice on Meta ad spend ?
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Replying to @herrmanndigital
What do you need a CSM for when you've got Muse? 😆 j/k I loved my CSMs.
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Replying to @herrmanndigital
Love that!!
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Replying to @herrmanndigital
Can it optimize my ads
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Replying to @herrmanndigital
Couldn't agree more
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Replying to @herrmanndigital
🔥🔥🔥🔥
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Replying to @herrmanndigital
Can’t wait for the MCP for this.
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Replying to @herrmanndigital
DAIVID‼️
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