Sell what a team gets, not how it works.
Use any angle, some examples:
Everyone in your community pays the same price. They join as a team instead of racing each other, and snipers get nothing.
Contributors earn trading fees for as long as the token trades, so your supporters are paid to stay.
Launch day is predictable. No wallets to prepare, no bots to set up, no bundle to explain.
Allocation and unlock dates are public before the first contribution. Nobody has to ask.