This is what it looks like to innovate in the @YouTube Era, where entertainment is built from the ground up by creators and the communities that fuel them. At our fifth annual #MadeOnYouTube, we announced 30+ new products and features to power the next wave of creativity and give you more control over how you watch. We’re introducing custom feeds you can tailor to your interests, moods and routines, new conversational tools to explore what you love, plus new ways to follow the stories you love and connect with creators. To bring fans closer to their favorite @YouTubeCreators, new features like interactive showdowns, co-streaming and live reactions are making streams even more fun. And we've renewed our partnership with @Coachella to remain the exclusive livestream home of music’s biggest festival. For creators, we’re investing across every stage of the creative journey. That includes AI-powered tools in YouTube Studio to handle the heavy lifting of production, new ways to test what resonates with their audience and expanded storytelling formats. We continue to build the most diversified revenue engine on the planet. That means backing creators with the largest ad revenue payouts in the industry, a share of our booming subscription business and a growing suite of fan funding products. And we're increasingly focused on a new engine of growth: fueling the brand-creator ecosystem. I’m grateful to all the creators who spent the day with us. And most importantly, a huge thank you to all our YouTube teams who work so hard every day to build these innovative products.

Sep 23, 2026 · 11:50 PM UTC

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Replying to @nealmohan @YouTube
@nealmohan @YouTube I would like to see the reality of it when someone types in YouTube search New 2026 Rock song, that a song from a major label artist from 1980 doesn't come up and an actual real 2026 song comes up as that would be a miracle for indie artists
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The opener says it all, you’ve created products to mooch off the backs of creators. A creators work isn’t done on YouTube, it’s put on YouTube.
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Replying to @nealmohan @YouTube
Neal, you run YouTube. Fix your support system. If Google has grounds for closing my AdSense account, then state the exact violation and provide the specific facts and evidence supporting it. “Invalid traffic,” “inaccurate information,” and then hiding behind “confidential information” is not an explanation. You cannot accuse a creator of wrongdoing, close the account through which they earn their living, refuse to disclose what they allegedly did, and then ignore their appeals for more than four months. If you have evidence — show it. If you don’t — restore my AdSense account. Creators, Google, investors, and the U.S. Treasury are losing money while someone in your support system simply closes accounts and nobody takes responsibility.
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Replying to @nealmohan @YouTube
Neal, why do I need a court hearing to get a human being at YouTube to listen? Fix your AI autobans. No warning. No strikes. Thousands of dollars I already earned withheld. No specific explanation of what I did wrong. I’ve asked repeatedly for a human review, yet my appeal video still has no views. Your company can cut off my livelihood, keep running ads on my work and send automated replies while I struggle to pay bills. But apparently getting someone to actually examine my evidence is too much to ask. There is a real person on the receiving end of this. Take responsibility.
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Replying to @nealmohan
The custom feed idea could give people a useful distinction: “show me this tonight” versus “learn this as a lasting preference”. A mood or one-off event shouldn’t quietly rewrite the home feed for weeks.
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Replying to @nealmohan @YouTube
xitter.mooo.com/YTJP_creators1/status/… What about this, does youtube care about their creators @nealmohan
Youtube is not a safe platform for creators. YouTube deletes my channels with 1.2k+ videos and 10 years of hard work, despite me never having received a strike or warning. When I ask for a reason, they refuse to give the reason @TeamYouTube
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Replying to @nealmohan @YouTube
No offense, mr.Ceo of youtube, you haven't really innovated anything when you have been.The reason why so many channels have been falsely.Nuked by a I moderation, including me
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Replying to @nealmohan @YouTube
Are you going to reinstate our channels or are you & @TeamYouTube going to keep ignoring us? Because it’s very hard to believe you care about creators when their channels are being terminated or demonetized. My AdSense for YouTube was disabled for alleged invalid click activity.
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Replying to @nealmohan @YouTube
I love how I never get a second chance program option since I «spammed videos» whilst a gambling addict promoting gambling to kids gets a second chance. Amazing platform I love it but there are a lot of weirdness going on.
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Replying to @nealmohan @YouTube
We hate you for what you've done to youtube, You have entirely ruined the platform. You show porn ads, scams and AI filth to everyone(and worse) and dont even bat an eye but oh no don't say "Neal Mohan is a grossly incompetent fucking moron" we want you gone! G O N E!
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Begging everyday for my personal channel back on Twitter because it was falsely terminated for IMPERSONATING MYSSLF to a mega-corporation that just ignores me…doesn’t feel like @TeamYouTube innovating at all? Do YOU think it is??
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Replying to @nealmohan @YouTube
@nealmohan pls fix your AI system which falsely demonetized almost every animation channel for missleading family content. use real human to verify and check appeals.
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Replying to @nealmohan @YouTube
It seems like tens of thousands of legitimate YouTube accounts are falling victim to your recently AI monetization approval checker. It seems you're wiping out millions of dollars for good people who rely on YouTube income. I am one.
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Replying to @nealmohan @YouTube
Custom feeds sounds like a good idea, you could have a family friendly feed etc. the possibilities are good with this #MadeOnYouTube
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Replying to @nealmohan @YouTube
You love to go around smiling when your ai is doing this
This is not the first time I’ve been banned I’ve been banned in 2021 over a false nudity violation for my channel and I appealed and it was denied then I appealed again and then I got it back
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Replying to @nealmohan @YouTube
I see you continue so accept money from The Daily Wire and other garbage organizations, let AI content run rampant, demonetize people doing strong, honest work, and just generally sell out a once-great platform to corporate intersts
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Replying to @nealmohan @YouTube
Custom feeds sounds like a good thing. At the moment I have made separate channels to have my subs for different interests in them, one for music, one for gaming etc etc. Swapping them on the TV is slow and annoying.
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Replying to @nealmohan @YouTube
56,500 subscribers. 97.9% channel-average like ratio. My channel was demonetised for "Unsatisfying or off-putting content" and my appeal was rejected. @TeamYouTube @YouTubeCreators please arrange a fresh review of my original films and appeal evidence. piped.video/@By_LoA
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Replying to @nealmohan @YouTube
You talk about empowering creators and diversified revenue engines, yet automated moderation bots are quietly cutting off channels with zero human accountability.
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Replying to @nealmohan @YouTube
YouTube Should make its in built AI for creators so they have to rely on other app to create content.
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Replying to @nealmohan @YouTube
Weird stance considering you were multiple class action lawsuits where your lawyers state Youtube is not a publishing platform to make sure you didn't lose lawsuits around demonetization of marginalized communities. So entertainment is not publishing content? Pay your creators!
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Replying to @nealmohan
The brand-creator part is the one I hope gets attention. Creators don't just need more brand emails; they need briefs that say what the brand wants, when it's due, and what they're free to say no to. Are the new tools tackling that too?
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Replying to @nealmohan @YouTube
Hi Neal, I’m a longtime YouTube creator in Japan. My channel termination appeal has remained under review for over a month. Creator Support has now confirmed there is no rejection or final decision and that it is still with the specialized policy team, but I have also received materially conflicting support communications and no substantive contact from the case I was instructed to use. This delay is now causing serious financial consequences. I’m not asking you to decide the appeal personally — I’m only asking whether someone can ensure the existing review and support case are actually handled to completion. Case ID: 5-4381000041934
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You allow male YouTubers to dox female YouTubers live. You protect men. You fail women.
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Replying to @nealmohan @YouTube
Are you guys adding animated emotes on live streams yet?
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Replying to @nealmohan @YouTube
Would be nice if they weren’t banning channels that did nothing wrong and spent decades building up 🙃
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Replying to @nealmohan @YouTube
Hi may I have my YouTube channel Musclemommycosplays back please
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Replying to @YouTube
Hi Neal @nealmohan @TeamYouTube , I’m respectfully asking you to please take a look at my case. 🙏 My 2 YPP channels - 94K+ subscribers and 190M+ views combined - were terminated for “Circumvention,” even though I genuinely believe I did not violate any policies. My situation is very specific, and I’ve provided the full timeline and evidence, but I still haven’t received a case-specific explanation that addresses it. Please, if possible, have someone take a truly detailed look at my case from beginning to end. I genuinely believe you’ll see that my channels were terminated because of a misunderstanding. I’ve been fighting for over a month to get them back. I’m just asking for a fair review and a chance to have my channels restored. 🙏 Jungle Vision URL: piped.video/channel/UCr8sgwu… Cage Snippets URL: piped.video/channel/UCYQwuTH…
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@nealmohan @TeamYouTube keeps ignoring me when the evidence is sitting in this video below that your system flagged. Please tell me where anybody was harassed or bullied in these segments. This is the same violation YouTube AI has put on my channel for 9 months straight. Support keeps saying the decision is final like I should just accept it and keep quiet. Video Link: 👉 piped.video/rzzAACN0LXU @YouTubeCreators @UpdatesFromYT @YouTube y’all gotta see what is happening here.
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Replying to @nealmohan @YouTube
Como criadora de conteúdo para o YouTube a 5 anos eu gostaria de ter humanos trabalhando no YouTube e não IA , que desmonetizam nosso canais e quando pedimos uma revisão humana , recebemos um monte de mensagens cópia e cola . Os criadores estão desanimados.
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Replying to @nealmohan @YouTube
Neshto za Moite loga .Molq .mnenie
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Replying to @nealmohan @YouTube
You still ignoring our request. Our YouTube channel has been wrongfully terminated for 7 months, appeal got immediately rejected, no human review. You quickly to removed our channel within 10 mins during the 5 gameplay videos removal . How do you explain?
Replying to @TeamYouTube
@TeamYouTube You mistakenly terminated my 10 years channel for 6 months. All the content I streamed was fictional game content and had absolutely nothing to do with violence or crime. I sincerely request that you manually review and restore my channel. #YouTubeAIWrongedCreators
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Replying to @nealmohan @YouTube
@nealmohan please restore my channel 😞 My channel was approved for Monetization on Aug 8 terminated on Aug 29 How this is possible?
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Replying to @nealmohan @YouTube
YouTube is becoming much more creator-first with every update. The combination of better testing, AI tools, and new ways to connect with audiences is going to make the creative process even more interesting. 🚀
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Replying to @nealmohan @YouTube
My evidence is pinned on my profile — watch the video and name the exact violating scene. Which second? A human review can point to the frame. #FairReviewForCreators
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Replying to @nealmohan @YouTube
The Biggest sellout to his own race for the white dictatorship and political agendas of @realDonaldTrump! They going to kick you out for stealing the job of a natural born American anyway!
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